Loops website

VISUEL DESIGN + WEB DEVELOPMENT

Tools and technologies

HTML5, CSS3, jQuery, Balsamiq, Photoshop, Illustrator, Bootstrap


Role

As web developer/designer and team member in Avito Loops I designed a new logo for Avito Loops and I worked on web design and implementation of the company’s new website.

Project overview

Loops is a platform with various frameworks which deals with different formats of input data. It also provides advanced, tailormade analytics and it stores processed results in a structured database, ready for visualization. The solution is already being used in several oil companies within project management.

Challenge

Create website for cloud service that will provide users with a simple and engaging way to fit their business needs.

Process

The best technique that will work with technologists and developers who do not have the time for questions/interviews is to let them sketch the basic solution model they need. After brainstorming ideas on the whiteboard, I figured out the rest by first creating low-fidelity wireframes. Sketches were approved by the team and after new interview session I got more details on how to start with the Visual design.

Users

I identified target audience which clarified the direction and the value of the project through interviews. This process enabled me to simplify complex problem into a simple platform with a specific purpose to the project management.

Information Architecture

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Wireframes

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Design manual

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Decisions made faster

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